KENNETH® HAIR CARE PRODUCTS NOW AVAILABLE FOR RETAIL PURCHASE
May 23, 2006

As Creative Director for the Kenneth Salon, it is my pleasure to announce that our complete line of Kenneth® hair care and hair styling products, previously available only to the salon’s private customers, is now available for retail purchase.

Shying away from of-the-moment trends, the Kenneth Salon’s philosophy has always been to enhance each of our customer’s natural beauty with a cut and style designed specifically for them. Since 1963, Kenneth Battelle has built a reputation on his innovative, accessible approach to hair care. To this end the Kenneth® hair care and hair styling lines have been developed to enable our customers to effortlessly recreate their hair styles at home so that they can maintain the fashions we create for them long after their visits to the salon.

All of the Kenneth® products have been tested and developed with the participation of the Kenneth staff of hair care professionals and our clientele, fusing years of expert industry knowledge with thousands of client experiences. The ingredients included in the Kenneth Salon product line have been selected with special attention to making sure that they promote exceptional, effortless styling and healthful hair care.

The product line has been limited to ten products in order to provide our clients with an uncomplicated hair management system that demystifies the hair care and hair styling processes.

Similarly, the complete line of Kenneth® hair styling products has been designed to be easily tailored to the specific needs and desires of the consumer. For example, if a customer wants to add shine and hold to her hair, in her palm she can mix together equal portions of the Kenneth® Polishing Cream and the Kenneth® Design Gel, and apply them in one step for the desired results.

In response to our clients’ input, all of the Kenneth® products incorporate only very subtle scents and are, in some cases, unscented. Over the years, we have found that our customers don’t want the fragrances of their perfumes to be overpowered by those in their hair care products. They are often frustrated in not being able to find quality hair care and styling products that aren’t heavily scented. The Kenneth® product line allows our customers to achieve superb hair care maintenance and styling without compromising their fragrances.

The complete line of Kenneth® hair products is available for purchase at the salon, the web at www.kennethsalon.com, by phone at 212-752-1800, and will soon be made available in specialty shops across the country.