THE MAIN EVENT: KENNETH® INTRODUCES HAIR CARE LINE
May 9, 2006

For decades, Kenneth has been a best kept secret among the most glamorous women from New York to the West Coast. The legendary salon isn’t about gimmicks or of-the-moment trends; it is about enhancing one’s natural beauty with the right cut and style. A new line of ten hair care products builds on that philosophy and is specially designed to enable clients to produce salon-quality results at home.

Creative Director, Kevin Lee, along with his talented staff, spent several years researching and developing the products (with the expertise of a renowned beauty industry chemist who came out of retirement just to work on this project).

“Using the salon as a ‘lab’ was the perfect setting to fine tune our new product line. Client input was invaluable,” explains Lee. “These products do what they’re meant to do without build-up or stickiness. Wouldn’t you want to be known for having a rich, beautiful head of hair?”


Everyday Shampoo - $16

This grapefruit-based deep cleansing formula removes build-up and residue while providing maximum shine and manageability. Although it is deep cleansing, it is gentle enough for daily use and suitable for all hair types.

For best results for most hair types, finish with the Kenneth® Luxe Conditioner to added moisture in the hair and to penetrate and seal the hair shafts. To add moisture and protect fine or limp hair that doesn’t usually respond well to the weight of most conditioners, use the Kenneth® Repair Treatment with UV Protection.


Enriched Shampoo for Dry or Color Enhanced Hair  - $16

Made with orange-blossom extract this unique cleansing formula is gentle to color and nourishes dry and damaged hair. For best results, finish with the Kenneth® Luxe Conditioner to add moisture to the hair and to penetrate and seal the hair shafts.


Luxe Conditioner - $16

Formulated with all-natural extracts such as sage for shine and moisture, this rich treatment keeps hair healthy and easy to manage without causing build-up.


Design Gel - $17

The Kenneth® Design Gel has been formulated to define, sculpt and add volume to hold style. This product can be used daily because it contains moisturizing ingredients that enrich your hair and scalp, avoiding oily build-up or flaky dryness.


Repair Treatment with UV Protection - $17

The Kenneth® Repair Treatment with UV Protection is a clear, lightweight formula for all hair types. It not only protects the hair from the outdoor elements but also leaves hair glossy and silky to touch.


Root Body Boost - $18


This lightweight spray-based formula gives hair body and leaves it luxuriously smooth. Comfrey and white oak bark have been included in the formula to enhance the hair’s natural ceramides and proteins, pumping up volume and conditioning.


Polishing Creme - $20


A non-oily cream designed to give polish and shine to your hair, this cream provides weightless control for frizz and fly-aways without any build-up. It can be worked into wet hair or used on dry hair for lighter control.


Classic Hair Spray - $16

This is our signature hair spray and has been for more than thirty years. Despite the hair spray’s lasting hold – even in high humidity – it shampoos out easily. In addition, it brushes and combs out easily and may be reapplied without build-up.


Make Waves - $16

Our non-oily curl enhancing cream has the strength to create a soft wave in straight hair. It also has the ability to soften and define naturally curly or coarse hair. Apply to wet hair and blow dry with diffuser or let dry naturally.


Shine - $20

This unscented and brilliant non-oily spray can add shine to any type of hair. It may be used on wet or dry hair. It dries instantly.



The complete line of Kenneth® Hair Care and Hair Styling Products is available for purchase at the salon’s location in the Waldorf=Astoria, the web at www.kennethsalon.com, by phone at 212-752-1800, and will be soon be made available in specialty shops across the country.